Fabletics is a one of a kind brand that takes pride in the kind of clothing that they put out. The brand first opened its doors for business in 2013 and since then has been doing extremely well. They have managed to take over the entire industry with ease. The founder of Fabletics is Kate Hudson, who partook on this venture along with Don Ressler and Adam Goldenberg. The three of them worked to the best of their abilities to come out with a fashion brand that would break barriers and come out strong as a name to compete with. Besides Kate Hudson, the brand has also formed collaborations with other celebrities like Demi Lovato. Demi was behind one of the newest lines of clothing that the brand came out with, and featured her songs lyrics on some of the pieces of clothing.
To Fabletics, their customers are everything. They know that no matter how much they invest into tv ads and commercials, one of the things that drive audiences to their website is reviews from other people. For this purpose, Fabletics has roped in numerous fashion bloggers and stylists to try out the clothing that Fabletics makes, and to write reviews about them. The reports are published on the Fabletics website and also on other popular clothing websites which would help redirect audiences. The brand knows that reviews are one of the most important things to a brand and therefore, one would need to invest into that to gain more customers.
The brand invests a lot into market research to find out what works for the company and also what does not. The brand was able to find out what their customers want and was able to provide them with just that in a proper manner. The brand wanted to be able to find a way to retain a significant number of people simply coming to them. Fabletics decided to implement a membership system which allowed customers to receive a set of clothing every month from the brand. Every month, the customers would have to log onto the site and choose what they like. Thereon, the products will get shipped to them, and they will get the latest in activewear clothing without much effort. Fabletics has made shopping for activewear incredibly comfortable and convenient. People from all over the country are turning to this brand to get their latest dose of activewear fashion.
Even though a lot of people like to shop online, there are still groups of people who are rather averse to the idea and prefer seeing the product first before going out and buying them. For this purpose, the brand decided to launch physical stores in various locations across the country. People could head to any of the Fabletics stores and check out the clothing that the brand has to offer. They can try on the clothing here and get a feel of what they could get online. The store functions more like a dressing room rather than a store and advises people to try on as much as they like.
Doe Deere went from an internet sensation due to her amazing make up looks to a business woman with her own make up brand. She expresses her love for make up in so many ways and that is illustrated through her work. She calls her fans unicorns to show them that they are creative and beautiful individuals. Doe Deere caters to her fans with vibrant and out there colors in order to convey that you can still be an adult and have fun or remain youthful. If you have ever seen a Lime Crime lippie you are well aware how amazing the formula and colors are which is really hard to come across in an industry that tries to push out product for low prices. Another thing that has contributed to not only Doe Deere but her overall brand’s success is the fact that she listens to feedback. While she prides herself on listening to everyone from fans to foes, she keeps in mind to not let the haters get her down. In this day and age anyone with a computer can make up fake stories but she acknowledges what is real and what is just being said to trash her brand. This is a very important distinction to make. It is very easy to give up and listen to the haters; however, this has pushed Doe Deere! Her company is an international success. She also encourages others to find their passion and ambition and shows them that they too can also successful. Doe Deere mentors aspiring female entrepreneurs and encourages them to reach out to her via her social media in order for her to do so. Some could attribute the success of Lime Crime Cosmetics to the fact that it was one of the first cosmetic brands to focus on its online presence. Many told Doe Deere that that could be its ultimately downfall; however, she believed in it and persisted even before online shopping was huge and went for it. Her innovative moves such as that have made Lime Crime what it is today. She saw the opportunity in it and decided to go down that path. This is inspirational for us all, not just those looking to make it in the beauty industry. If you have a certain talent it is okay to pursue it and be passionate about it even if others say it will not pan out in your favor. Taking a chance is what life is all about and is what many such as Doe Deere can attribute their success to. Hard work and passion can take you just about anywhere.
In the industry of film and entertainment, award-winning actress Kate Hudson has acted it all and done it all. That is why she has decided to focus her energies in the field of fashion. Kate has created one of the most disruptive companies in the fashion retail space. She has created Fabletics, a company that employs a Warber Parker-like e-commerce model in providing high-end fashion solutions to its members.
Fabletics was born in the year 2013 under a growing need for affordable athleisure apparel. The firm has recorded a lot of growth and is currently valued at a massive $250 million. So what drove Kate Hudson into the fashion industry? Kate Hudson saw an opportunity in the high-end fashion market. She believed that with quality products which are priced correctly and delivered to customers in a non-conventional way, she could give big players such Amazon a run for their money.
Under the guidance of Fabletics’ mother company, Techstyle, Kate Hudson was able to disrupt the fashion retail industry. In under five years, Fabletics has managed to attract a cult following on social media. On Twitter, the firm commands a following of over 21 million people. Fabletic’s e-commerce site boasts of 1.2 million monthly members from eight nations across the globe. The company’s subscribers can enjoy 50 percent discounts on their favorite apparel. With a monthly subscription of $49, members get a sports gear that comprises of a top, sports bra and pants which are based on the individual taste of the customer.
According to Kate Hudson, a venture can only be successful when the owner is hands on, keen enough to identify new opportunities and robust sufficient to believe in themselves. Kate has a lot of passion for fashion and hopes to make a change in the lives of people through that industry.
Fabletics is taking the Athleisure apparel war straight to the door of fashion giants such as Nike. Its clothes are cheaper than those of these big businesses. Additionally, Fabletics has invested in customer experience and support. Kate Hudson hopes to leverage the power of big data to predict trends and new opportunities in the field of fashion. Fabletics made an important announcement recently when it revealed its plans to launch Athleisure apparel for the plus size women. This development is expected to trigger new revenue growth prospects for the firm.