Whitney Wolfe: The Brain Behind The App, Bumble BFF

Whitney Wolfe was born in 1990 in Salt Lake City, Utah. She went to Southern Methodist University, where she majored in International Studies. At the age of 19, she started selling Bamboo tote bags to benefit areas affected by the BP oil spill. The bags received national press after celebrities were photographed with them.

Whitney Wolfe also opened up a non-profit organization, The Help Us Project, together with celebrity stylist Patrick Aufdenkamp. Whitney, later on, traveled to Southeast Asia to work with orphanages.

Whitney Wolfe joined Hatch Labs at the age of 22. She became involved in the start-up of Cardify, a project that was later abandoned. Wolfe then co-founded Tinder, the dating app, alongside three other people. She was made vice president of marketing for Tinder and was credited for its growing popularity.

In 2014, Whitney Wolfe founded the dating app Bumble, which was meant to give women more control. The headquarters of the app is in Austin, Texas. Wolfe created Bumble BFF after realizing that users were using the app to make friends, aside from dating. Bumble BFF is a module within the Bumble app. You sign up using Facebook. The app, Bumble, will then pull your basic information and pictures from Facebook. However, it will not appear on your Facebook profile showing that you have joined the app.

After logging in, you create a basic bumble profile which users will see when browsing for matches. One can switch to Bumble BFF mode. The app disables the dating algorithm in Bumble BFF. One selects how broad they want their search area to appear. The app will return results, showing people available to connect, allowing you to get different potential matches. One swipes right for matches they find suitable and left for the ones they do not like. Conversations are active for 24 hours, after which they will disappear.

Bumble BFF is aimed at connecting a diverse range of people. It relieves one of the stresses of searching for friends and potential partners. Through connecting people from different places, one cannot lack a companion wherever they travel to preventing loneliness.