Fabletics Hopes To Grow Its Revenue By Tapping Into The Market Of Plus Size Individuals

In the industry of film and entertainment, award-winning actress Kate Hudson has acted it all and done it all. That is why she has decided to focus her energies in the field of fashion. Kate has created one of the most disruptive companies in the fashion retail space. She has created Fabletics, a company that employs a Warber Parker-like e-commerce model in providing high-end fashion solutions to its members.

 

Fabletics was born in the year 2013 under a growing need for affordable athleisure apparel. The firm has recorded a lot of growth and is currently valued at a massive $250 million. So what drove Kate Hudson into the fashion industry? Kate Hudson saw an opportunity in the high-end fashion market. She believed that with quality products which are priced correctly and delivered to customers in a non-conventional way, she could give big players such Amazon a run for their money.

 

Under the guidance of Fabletics’ mother company, Techstyle, Kate Hudson was able to disrupt the fashion retail industry. In under five years, Fabletics has managed to attract a cult following on social media. On Twitter, the firm commands a following of over 21 million people. Fabletic’s e-commerce site boasts of 1.2 million monthly members from eight nations across the globe. The company’s subscribers can enjoy 50 percent discounts on their favorite apparel. With a monthly subscription of $49, members get a sports gear that comprises of a top, sports bra and pants which are based on the individual taste of the customer.

 

According to Kate Hudson, a venture can only be successful when the owner is hands on, keen enough to identify new opportunities and robust sufficient to believe in themselves. Kate has a lot of passion for fashion and hopes to make a change in the lives of people through that industry.

 

Fabletics is taking the Athleisure apparel war straight to the door of fashion giants such as Nike. Its clothes are cheaper than those of these big businesses. Additionally, Fabletics has invested in customer experience and support. Kate Hudson hopes to leverage the power of big data to predict trends and new opportunities in the field of fashion. Fabletics made an important announcement recently when it revealed its plans to launch Athleisure apparel for the plus size women. This development is expected to trigger new revenue growth prospects for the firm.