In a world of “fake news” and “alternative facts,” your company’s reputation is more important than ever. Before a potential customer decides if she wants to do business with you, she will conduct an online search. You want to make sure you put your best foot forward in this situation. Because of this, online reputation management is becoming a large part of many businesses marketing plan.
If you want to make sure you have a stellar reputation online there a few things you must consider.
Monitor What People Are Saying About You
You want to keep abreast of what people are saying about you online. Accomplishing this is fairly straightforward. Simply set up a Google Alert for your company name and you will automatically be sent updates whenever you are mentioned on a website.
You should also conduct searches on social media platforms as well. Many smart companies are using social media as an extension of their Customer Service department. This way you can deal with any unhappy customers and resolve their issues before it gets out of hand.
Use Your Business Blog To Establish Authority
Your website is one of the few places where you can control the conversation. Use it to your advantage. By blogging regularly and providing your readers with valuable content, you will soon be seen as an authority in your industry. As your readers begin to trust you, they will think of you when it is time to make a purchase.
You can also guest blog on other sites in your industry to really supercharge your reputation.
Manage Online Reviews
Review sites like Yelp and Reputation.com reviews are becoming more important to consumers and, therefore, to businesses as well. No matter what business you are in, you will no doubt get a negative review at some point. How you manage these is important. Do not get mad and try to argue with the person who left the bad review. Try your best to resolve the issue. Other prospective customers will see that you have made an effort and take that into consideration when deciding to do business with you.
Online reputation management does not have to be a scary proposition, but it does need to be taken seriously. And it needs to be done on a continual basis. Follow these three tips and you will be miles ahead fo the competition.