There is a lot that established companies can learn from Sweetgreen. Also, people willing to start their companies can learn from Sweetgreen about how they can begin from scratch and develop to one of the biggest companies in the world. Looking at Sweetgreen, the company has managed to attract big investors in the market such as Steve Case, Daniel Boulud as well as Danny Meyer. Sweetgreen has built a reputation of offering the healthiest dishes in their restaurants. Other than health food, the company is known for offering local organic food that is usually fresh. As of today, Sweetgreen has opened restaurants in 40 different locations across the United States of America.
One of its co-founders, Nathaniel Ru, says that the company wants to build a brand that stands for something. The founders of this firm attribute its success to its ability to incorporate technology in their business. For instance, the owners say that most of its sales are made through its website. Sweetgreen is customer oriented and solely focuses on its client’s satisfaction. For instance, the main offices of this firm have to be closed at least five times in one year to ensure that the services been offered are the best.
According to the owners of this startup, they don’t believe in the idea of having a corporate headquarter. Instead, they believe in having a decentralized system. The other co-founders of this fortunate venture are Jonathan Neman and Nicolas Jammet. The three gentlemen met at Georgetown University in their senior year. The three gentlemen didn’t have any knowledge about how to learn a company leave alone knowledge about the food industry. They, however, shared a common thing as they parents were successful in starting and running their companies. They were motivated to establish a joint within George Town where people would practice healthy eating habits. When talking to the Fortune back in 2014, they said that they knew they would succeed in business when George Town students went home for the winter break.
He also says that the hardest thing in life especially management is putting a team that can function well. Finally, the CEO that Nathaniel Ru admires most is Kevin Plank.