According to Noob Prenuer, Waiakea Water is a premium bottled water brand sold in almost 20,000 stores located in 30 U.S. states. Founded in 2012 Waiakea’s mission is to provide a healthy and delicious water product. Since it’s inception, Waiakea water has experienced the phenomenal growth rate of 5,000 percent, going from a few cases a year to over 120,000 cases sold annually.
Situated on Hawaii’s big island the Mauna Loa volcano offers a unique opportunity to collect outstanding water. The water originates from snowmelt and rain on the Mauna Loa volcano. The volcanic rock, thousands of feet thick, filters the water which is rich in alkaline and electrolytes producing one of the best natural waters in the world.
While Waiakea water want’s to market the best water in the world, their interests are more far reaching. They are committed to providing access to fresh water for disadvantaged communities in rural Africa. They have formed an alliance with Pump Aid to help them realize the fulfillment of this commitment.
Pump Aid installs what are known as “Elephant Pumps” and then teaches the residents how to operate and maintain the pumps assuring the community of a fresh water supply for a long time.
Since forming an alliance with Pump Aid, Waiakea has helped in providing more than 500 million liters of fresh water to impoverished people in Africa, equating to 650 liters of safe water for every liter of water they sell.
In a Crunchbase article, it was revealed that Waiakea water is proud to be the first premium water company in the world to use only 100% RPET, recycled polyethylene terephthalate, for construction every bottle. Because of the incredible environmental advantages of these bottles, Waiakea is CarbonNeutral®. Waiakea spring posts a two-year use date on the label but feels the actual shelf life of the product is closer to five years.
In 2015 Waiakea received many awards from well-known critics of the food industry. Including, but not all, The National Restaurant Association, Dojour Magazine, Good Morning America, 10 Best Waters and many others.
Waiakea bottled water is now available in premier food stores throughout the country including Whole Foods and Wawa, with plans to expand internationally soon. Waiakea’s success will only continue in both sales and their efforts to provide safe water for rural residents of Africa.